He joined the United Nation as an Information Officer in New York and Addis Ababa (1965-67) and the FAO as Regional Information Advisor for Africa and Communication Advisor (1967-73), where he became Director of the Information Division (1974-76). In 1978 he co-founded The Al-Mouhit Cultural Association (presently the Assilah Forum Foundation) a non-governmental, non-profit organization dedicated to social and economic development through cultural and art exchange. Laureate of the Aga Khan Award for Islamic Architecture for the rehabilitation of Assilah (1988), of the Foundation of Arab Thought (Cultural Man of the Year 2003) and of the Sheikh Zayed Book Award. In 2008 he received a Honoris Causa Doctorate in Law and Public Services from the University of Minnesota. He is currently an active member of several national, regional and international organizations and an active international consultant in development communications and international relations.