Founder of paris-anglo.com, the highly-renowned pre-blog newsletter My Mercredi, and the literary journal FRANK, Applefield is the author of two novels and several guide books to Paris, as well as an English-language method. Committed to combating ethnocentricity, Applefield has aligned Kiwai Media with designer William McDonough's vision for "waging peace with commerce." Since 1998, Applefield has worked for the Financial Times as its commercial Special Representative for Africa, the Middle East, and Emerging Markets, developing special reports on countries and themes including Investing in Nigeria, Mauritania, Senegal, Leading Business Women in Emerging Markets, African Farming, African Power, and Combating Malaria. Iu Originally from Boston, and a graduate of Amherst College and Northeastern University, Applefield who has lived in France for decades, works between Europe, North America, and Africa, where he has been advising and training leaders and media professionals for 20 years.